Give us a problem.
We’ll cook something up.
You decide if it’s any good.
What we've learned from hundreds of conversations with game teams
We've spent two years listening to analysts, community leads, product managers, and execs at studios of every size. Three patterns keep showing up.
Studios don't have a data problem. They have a speed-of-answer problem.
Most teams can eventually explain what happened — it just takes 48 hours and four people's time to do it. The data is there. The bottleneck is getting to the answer before the next fire starts.
Community and telemetry know different things — and almost no team connects them in time.
Your Discord knows things about sentiment your telemetry can't see. Your telemetry catches behavior your community will never post. The insight that matters almost always lives between the two. Getting there before a decision has to be made is the hard part.
Without a shared ground truth, every KPI shift turns into an opinion war.
Product has a theory. Community has a theory. Analytics has a theory. The meeting that's supposed to resolve it usually ends with the loudest voice winning — not the right answer. Decisions get slower, quieter, and less confident. Worse, teams quietly stop trusting each other's read.
Working with the teams making the calls
Different teams see different parts of the same problem. We help connect the signal before the decision is already overdue.
- Product
- Community & User Research
- Live Ops
- Publishing
Meet the team
"Someone has to do it!".
Nobody ends up in games by accident. You start because you love games. But at some point, it turns into a "job". It fills up with everything that isn’t the game. Reports, reviews, three dashboards before lunch, a meeting to decide whose dashboard wins... You spend less and less time on the actual game. We noticed this and wanted to do sometihng about it!
We’re a small team based in Istanbul, a mix of gamers, data scientists, psychologist and developers. We work directly with game studios, one problem at a time. We move fast and only work on things we actually care about. We do things so you can focus on the actual game.
